We are honoured to announce that the HoldFastX logo is now on board one of the boldest ocean adventures of our time.
This May, Ella Hibbert sets off on a world record attempt: To become the first person in history to sail solo and non-stop around the Arctic.
On the hull of her boat, you’ll find our HoldFastX logo; a symbol of endurance, direction, and daring to keep going when everything gets hard. And tucked inside the boat is a pair of our HoldFastX mittens, inspired by traditional fisherman’s gear and designed to carry strength into cold waters.
We are so proud to be part of Ella’s expedition; a real-world expression of the HoldFastX spirit. In the months ahead, you’ll be able to follow her journey through our channels, and learn more about what it takes to hold fast to a dream in extreme conditions.
Ella Hibbert is also one of the featured profiles in the upcoming HoldFastX Masterclass, launching this fall.
Stay tuned.